Welcome on the abridged English language version of our web site.

At the moment we would like to present You a short presentation of the MEGAPUNKT.

You can simply preview this presentation or download it as a .pdf (8,9 MB) to print it.

We are waiting for Your questions.

“MEGAPUNKT” logo was designed in 1991 as a brand name for a dynamic network of stores with product demonstrations. The juxtaposition of the words MEGA - big and PUNKT (dot) – little, small, perfectly reflects company’s policy. Once “Little choice - big sales” has turned into “Small shop - big choice”. The strategy distinguishes MEGAPUNKT from its competitors. Store interior, the assortment and flexibility allow the company to better respond to the needs of the market and to win a competitive advantage in the sector. MEGAPUNKT is appreciated by shopping malls. In 2006 we opened 6 new shops and at least further 10 are planned for 2007/08. We are working to expand the network abroad. Not only do we care for opening new stores but also for our image and for customers’ education. We wish to attract those who are looking for the best solutions available for their kitchen. To achieve this, we invest in our brand by sponsoring TV programmes and by placing our advertisements in the media, mainly in the web.
High quality brand products constitute the core of our offer. In choosing our business partners we consider the following: quality, price, timely delivery, terms of payment and market needs. By the end of 2006 our offer was based on products such as: SKK - titanium frying pans; COLE&MASON - spice mills; BRABANTIA - kitchen utensils; AMEFA - cutlery; REGINA - stainless steel pots; VICTORINOX - Swiss knives and knives; ZEST FOR LIFE - knives and kitchen accessories; KAI - Japanese knives, WÜSTHOF - knives from Solingen; C.GHIDINI - kitchen and bar utensils; PENSOFAL - teflon frying pans. Our basic brand assortment is complemented with typical Far East products so that the customers, when visiting us, could always find something new. As a direct importer we very much care for the quality of goods.
Three fundamental MEGAPUNKT store rules are:
  1. Products on offer are of high quality and the customer must see them clearly.
    Result:
    • no window display, high quality lighting
    • store racks tailored to specific product groups
  2. Customer must have a choice.
    Result:
    • presenting a few brands in the same assortment
    • brands arranged in groups and presented separately
    • continuous availability of products
  3. We sell durable utensils chosen by clients who need them. Result:
    • no price promotion
    • our margin is cost-related
    • we expect the lowest possible prices from our suppliers
    • we sell only products of proven quality
    • we advice our customers instead of persuading them.
Since the assortment varies so much, MEGAPUNKT stores remind of a fair stand but when it comes to merchandising strategy it’s an almost 1st class shopping gallery. When inside our stores, we want our customers to feel as if they were in one of the shops on Monte Vecchio in Florence or on Golden Street in Prague. Instead of jewellery, however, MEGAPUNKT offers the best products for your kitchen and house.
The strategy of creating MEGAPUNKT corporate image consists in combining the logo with well-known brands and authorities on cooking. We have been sponsoring Kurt Scheller’s TV series on cooking for 3 years; kitchen utensils are provided by us and we sponsor prizes for the viewers. We take this opportunity to advertise selected brands and our website. Our suppliers appreciate the strategy and support some of our projects financially. Below the line advertising is an important element of the strategy, e.g. we equipped Kurt Scheller’s Cooking Academy with specialised kitchenware. During cooking courses the participants (both amateurs and professionals) can discover advantages of our products. Participants to our customer loyalty programme will be able to take part in these courses. Besides, Kurt Scheller’s image is also used in POS materials and in commercials. We are planning to expand along these lines and to co-operate with 2-3 more experts on cooking.
New locations are chosen extremely carefully. Our offer is addressed not only to the highest income clients. Stores are designed by a group of experts, who, in co-operation with the malls’ administrators, adjust the layout to the overall style preserving, however, their uniqueness. If there are a few shops in the same city, they differ in colour and in the basic product range.
The spirit of team work among our shop assistants is what we care for. Rules governing the remuneration and working hours are designed to reinforce staff co-operation. All employees have direct contact with both one another and with the managers. Data management system ensures effective and continuous deliveries.
Our employees do not wear uniforms - elegant corporate logo suffices. This is how we wish to respect everybody’s individuality and recognise his/her contribution into company’s development. It is all to guarantee comfort at work and the best customer service.
Shopping at MEGAPUNKT stores is to be a real pleasure and a unique experience.
.:| English version | Towary | Nowości | Ulubiona kuchnia | Marki | e-zakupy | Jak kupować | Regulamin |Komunikaty prasowe | Materiały prasowe | Rejestracja dziennikarzy | Newsletter | O firmie | Nasze oddziały | Nasze sklepy | Zobacz w TV | Kuchnia mistrzów | Porady | Wyślij email |:.